Abstract: A lottery system and method is disclosed which promotes the continued play of a participant by rewarding them, on a pro-rated basis, for their loyalty. There are two aspects to the invention: (i) the tracking of a player's behaviour; and (ii) calculating a lottery payout structure based on the player's behaviour. In general, players are recognized for their loyalty or patronage, with those demonstrating superior loyalty being awarded a greater amount of a loyalty prize pot. In the event that several players select the winning number in a given lottery, the main prize would be equally divided amongst them. However, for those particularly loyal customers, additional moneys would be paid out from a loyalty reward pot. A mathematical formula in the form of a decay function incorporating the recency, frequency and intensity of a player's lottery ticket purchases would establish whether or not a player qualifies for a loyalty reward payout from the loyalty reward pot as well as the amount to be awarded.

Abstract: A method and system for promoting customer loyalty with respect to any transactional activity is disclosed. In an exemplary embodiment, the method includes an accumulation phase and a disbursement phase. In the accumulation phase, a recency, a frequency, and an intensity of the customer's purchases is monitored and a loyalty score is determined therefrom. In the disbursement phase, the customer is offered a reward based upon the customer's loyalty score, including alternatively a share of a prize pool in a loyalty lottery or a discount on a further purchase by the customer.

Abstract: A lottery system and method is disclosed which promotes the continued play of a participant by rewarding them, on a pro-rated basis, for their loyalty. There are two aspects to the invention: (i) the tracking of a player's behaviour; and (ii) calculating a lottery payout structure based on the player's behaviour. In general, players are recognized for their loyalty or patronage, with those demonstrating superior loyalty being awarded a greater amount of a loyalty prize pot. In the event that several players select the winning number in a given lottery, the main prize would be equally divided amongst them. However, for those particularly loyal customers, additional moneys would be paid out from a loyalty reward pot. A mathematical formula in the form of a decay function incorporating the recency, frequency and intensity of a player's lottery ticket purchases would establish whether or not a player qualifies for a loyalty reward payout from the loyalty reward pot as well as the amount to be awarded.