Abstract: Systems and methods provide interactive functionality and the ability for integrating coupon delivery with the use and features of a variety of portable, electronic devices. Coupons, advertisements, and/or other types of promotional content may be directed to a user's device from one or more of a plurality of sources. The presentation, use, and/or rendering of such promotional content is configurable according to, e.g., a consumer's preferences, an advertiser or coupon provider's preferences, and/or in an electronic FSI format, from which coupons may be printed, utilized in e-commerce, and/or linked to one or more loyalty cards/frequent shopper cards or accounts, for subsequent redemption. Shopping lists may be created with information regarding products based on such promotional content, and or the retrieval of product identifying information. Implementation of the systems and methods includes embedding promotional content into various types of media content, and/or via a standalone application.