Abstract: The present invention relates to a method for dispensing false eyelashes from an apparatus, said method comprising the steps of a user advancing tape, said tape carrying a plurality of false eyelashes in a direction toward the dispensing tip of said apparatus, said apparatus comprising an upper and lower clamp, and said lower clamp being in an open position as said tape is advanced; said user halting advancement of said tape when one of said false eyelashes is sufficiently exposed for application by a user; said user positioning said lower clamp into a closed position which holds said false eyelash in a substantially fixed position for application to said user's eyelid; and said user applying said false eyelash to said user's eyelid.