Abstract: A request for a web page can be received from an end user device (such as a laptop or desktop computer or a handheld device). An image associated with the web page is retrieved, such as by identifying an image path to an image file associated with the image. The image path could be contained in an on-line forum post or other suitable location. At least one property of the retrieved image is altered to produce an altered image. The alteration of the at least one property of the image reduces a storage space for the altered image compared to a storage space for the image. The alteration could, for example, include decreasing a size, a resolution, or a color depth of the retrieved image. The web page with the altered image is then provided to the end user device.