Abstract: A server stores a plurality of social media campaign templates based upon prior successful campaigns. The server uses the templates to create social media campaigns based upon campaign duration, target fund raise, key performance indicator goal, and product category. A client computing device posts content on social media outlets and the server monitors the key performance indicators and determines a likelihood of reaching a campaign goal. If the server determines that the social media campaign is unlikely to reach a campaign goal, the server modifies the social media campaign.