Abstract: An apparatus for identifying a particular baby stroller in a crowd of parked strollers. The apparatus has at least one distinctive ornament for providing immediate recognition coupled to a band for attaching to a handle of a particular stroller in a visible position. The ornament has shiny trim for reflecting light, improving visibility. The ornament selectively couples to the band, allowing a first ornament to be exchanged with another ornament to selectively coordinate with a user's clothing. A plurality of apparatuses can be attached to the stroller to further ease immediate recognition of the particular stroller.