Abstract: A method and apparatus for broadcasting a signal in a game, an electronic device, and a storage medium. The method comprises: displaying, on a user terminal, a user interface comprising at least one virtual control and at least one virtual character, wherein the at least one virtual control comprises a signal broadcast control, and the at least one virtual character comprising a master virtual character; and in response to a first touch operation for the signal broadcast control, providing different broadcast option sets on the user interface according to different sates of the master virtual character, wherein each of the different broadcast option sets comprises one or more broadcast options, and each broadcast option corresponds to one or more broadcast messages to be sent. The present invention provides a customized signal broadcasting mechanism, such that the cost of communication between players is reduced.