Patents by Inventor Jill A. Huchital

Jill A. Huchital has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20190066168
    Abstract: Provided herein are systems and methods of inserting video content. A media player can receive, from a primary video content server, a video content item including primary video content to be presented on a webpage. The video content item can be associated with an encoding specifying a content spot in the primary video content. The media player can, subsequent to initiating playing of the video content item, the encoding specifying the content spot within the video content item. The media player can generate a request for supplemental video content to play based on the parsing of the encoding. The media player can transmit, to a secondary video content server, the request. The media player can receive, from the secondary video content server, the supplemental video content item selected based on the request. The media player can play the supplemental video content item during the content spot on the webpage.
    Type: Application
    Filed: October 26, 2018
    Publication date: February 28, 2019
    Inventors: Jason S. Bayer, Ronojoy Chakrabarti, Keval Desai, Manish P. Gupta, Jill A. Huchital, Willard V. T. Rusch
  • Publication number: 20190026790
    Abstract: Provided herein are systems and methods of inserting content into videos based on associated text. A video content server can receive a request for video content into a video content slot of a video item played on the client device. The request can be generated responsive to execution of an encoding embedded in the video item. The video content server can identify words derived from a segment of the video item playable prior to the video content slot. The video content server can determine a topical category for the segment slot based on the identified words. The video content server can select a secondary video content item based on the topical category of the segment of the video item. The video content server can provide the secondary video content item to the client device to insert into the video content slot during the video item played on the client device.
    Type: Application
    Filed: September 24, 2018
    Publication date: January 24, 2019
    Inventors: Jason S. Bayer, Ronojoy Chakrabarti, Keval Desai, Manish P Gupta, Jill A Huchital, Willard V T Rusch, II
  • Publication number: 20180322530
    Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
    Type: Application
    Filed: July 18, 2018
    Publication date: November 8, 2018
    Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
  • Patent number: 10108988
    Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted.
    Type: Grant
    Filed: February 28, 2014
    Date of Patent: October 23, 2018
    Assignee: Google LLC
    Inventors: Ronojoy Chakrabarti, Keval Desai, Jason S Bayer, Manish P Gupta, Jill A Huchital, Willard V T Rusch, II
  • Patent number: 10032187
    Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
    Type: Grant
    Filed: June 29, 2017
    Date of Patent: July 24, 2018
    Assignee: Google LLC
    Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
  • Publication number: 20170323353
    Abstract: The serving of content with (e.g., on) video documents may be improved in a number of ways. For example, a system may accept information defining at least one ad spot associated with at least one instance of an video document, accept offers to have ads served in the ad spot(s), and arbitrate among competing ads, using at least the offers, to determine at least one ad to be served in that ad spot(s). As another example, a system may accept relevance information for an ad, determine at least one video document using the accepted relevance information, present information about the video document(s) to an ad provider associated with the ad, and accept, from the ad provider, an offer to have its ad served with at least one of the video document(s) accepted.
    Type: Application
    Filed: July 27, 2017
    Publication date: November 9, 2017
    Applicant: Google Inc.
    Inventors: Ronojoy Chakrabarti, Keval Desai, Jason S Bayer, Manish P Gupta, Jill A Huchital, Willard V T Rusch, II
  • Publication number: 20170300965
    Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
    Type: Application
    Filed: June 29, 2017
    Publication date: October 19, 2017
    Applicant: Google Inc.
    Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
  • Patent number: 9697536
    Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
    Type: Grant
    Filed: January 27, 2014
    Date of Patent: July 4, 2017
    Assignee: Google Inc.
    Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
  • Publication number: 20150154661
    Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted.
    Type: Application
    Filed: February 28, 2014
    Publication date: June 4, 2015
    Applicant: Google Inc.
    Inventors: Ronojoy Chakrabarti, Keval Desai, Jason S. Bayer, Manish P. Gupta, Jill A. Huchital, Willard V T Rusch, II
  • Publication number: 20150156547
    Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted.
    Type: Application
    Filed: April 7, 2014
    Publication date: June 4, 2015
    Applicant: Google Inc.
    Inventors: Ronojoy Chakrabarti, Keval Desai, Jason S. Bayer, Manish P Gupta, Jill A Huchital, Willard V T Rusch, II
  • Publication number: 20140222550
    Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted.
    Type: Application
    Filed: April 14, 2014
    Publication date: August 7, 2014
    Applicant: Google Inc.
    Inventors: Jason S. Bayer, Ronojoy Chakrabarti, Keval Desai, Manish P. Gupta, Jill A. Huchital, Willard V T Rusch, II
  • Publication number: 20140143800
    Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
    Type: Application
    Filed: January 27, 2014
    Publication date: May 22, 2014
    Applicant: Google Inc.
    Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
  • Publication number: 20140108585
    Abstract: A system allows a user to select multimedia content items from sources that include, but are not limited to, any of: Internet, network, or local. Selected multimedia content items may be stored in user specific caches residing in at least one cloud based storage device. Multimedia content items may be transcoded while or after being retrieved from a source and then stored in a user specific cache. Multimedia content items may be selected by a user from the user's specific cache and streamed to a user device.
    Type: Application
    Filed: October 14, 2013
    Publication date: April 17, 2014
    Applicant: InVisioneer, Inc.
    Inventors: James M. Barton, Michael Ramsay, Jill Huchital, Wijnand van Stam, William Todd Stinson, Anton Kast, Nida Zada, Ching Tong Chow, Jonathan Mendelson
  • Patent number: 8661464
    Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
    Type: Grant
    Filed: June 28, 2007
    Date of Patent: February 25, 2014
    Assignee: Google Inc.
    Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
  • Publication number: 20130132993
    Abstract: The present disclosure includes a system and method for tracking local telephone numbers. In some implementations, a method of tracking local TV ads includes receiving tracking information for a TV advertisement from a plurality of geographic regions. The TV advertisement are presented in each geographic region with a local telephone number. Metrics associated with the TV advertisement are determined for each geographic region using the tracking information. One or more Web pages are populated with at least one or more metrics for presenting to an advertiser.
    Type: Application
    Filed: July 19, 2007
    Publication date: May 23, 2013
    Applicant: GOOGLE INC.
    Inventors: Jill A. Huchital, Rohit Dhawan
  • Publication number: 20090006191
    Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
    Type: Application
    Filed: June 28, 2007
    Publication date: January 1, 2009
    Applicant: GOOGLE INC.
    Inventors: Poorva Arankalle, Brienne M. Finger, Lin Liao, Manish Gupta, Rajas Moonka, Reuven Lax, Jill A. Huchital
  • Publication number: 20080276266
    Abstract: Methods, systems, and apparatus, including computer program products, for characterizing content for content targeting. A first content item is received. One or more content boundaries are determined for the first content item. The content boundaries segment the first content item into a plurality of segments. One or more respective targeting criteria are determined for at least one segment. One or more second content items are identified for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary. Access to the identified second content items is provided for presentation or storage on a device.
    Type: Application
    Filed: April 18, 2007
    Publication date: November 6, 2008
    Applicant: GOOGLE INC.
    Inventors: Jill A. Huchital, Gregory Joseph Badros
  • Publication number: 20070157228
    Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted.
    Type: Application
    Filed: December 30, 2005
    Publication date: July 5, 2007
    Inventors: Jason Bayer, Ronojoy Chakrabarti, Keval Desai, Manish Gupta, Jill Huchital, Willard Rusch