Abstract: A device for transmitting real-time identification of a fashion item for receipt by a portable wireless computing device operated by a consumer located in a non-store location observing the fashion item, the device comprising: a Bluetooth fashion-item identification chip including: a fashion-item-use sensor; a processor operably connected to the fashion-item-use-sensor; a Bluetooth low energy transmitter operably linked to the processor; a battery operably connected to the fashion-item-use sensor, Bluetooth low energy transmitter, and the processor for providing power to operate the device; and a machine washable coating deposited around the periphery of the device for protecting the interior of the device from repeated exposure to water, heat, and chemicals utilized to maintain the fashion item.

Abstract: A device for transmitting real-time identification of a fashion item for receipt by a portable wireless computing device operated by a consumer located in a non-store location observing the fashion item, the device comprising: a Bluetooth fashion-item identification chip including, a fashion-item-use sensor which generates an item-in-use signal when detecting a predefined item-in-wear condition; a processor operably connected to the fashion-item-use-sensor, the processor being programmed to cause transmission of intermittent short pulses of a Bluetooth, low energy fashion-item-identification signal upon receipt by the processor of the item-in-use signal from the fashion-item-use sensor; a Bluetooth low energy transmitter operably linked to the processor, the Bluetooth low energy transmitter transmitting intermittent short pulses of the fashion-item-identification signal for receipt by the portable wireless computing device carried by the consumer observing the fashion-item; a battery operably connected to the