Abstract: A storage container has an outer case that defines a plurality of cooling areas adapted to receive individual cooling packs. A food storage tray is carried within the outer case. The food storage container has individual compartments that are aligned with the cooling areas. Cooling packs may be selectively placed in the cooling areas to cool selected compartments of the food tray. The inner food tray may carry a separate latch or may be held closed by the outer case. The food storage tray is provided with movable dividers to allow the user to customize the size and configuration of the compartments in the food storage tray. In one configuration, the invention provides a food container having a built in dry erase board and a dry erase pen. A reusable fork and spoon may be removably secured to the inside of the outer lid. In one configuration, the invention provides a storage container in combination with a removable peg board for designated pegs to be inserted for personalization.