Abstract: Using use hardware sensors and computer analysis on data captured by the hardware sensors to provide personalized, consistent, and objective cosmetic recommendations to a user. Embodiments include using a hardware sensing device to capture a scan a of user's face, and identifying attributes of the user's face from the scan, to provide one or more cosmetic recommendations. In such embodiments, the recommendations may be based on performing an analysis to determine a skin tone of the user's face and/or a bone structure of the user's face from the scan. Embodiments also include using a hardware sensing device to capture a scan of a subject cosmetic product, and identifying attributes of the subject cosmetic produce from the scan, to provide one or more cosmetic recommendations.