Abstract: Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domain1.com, domain2.com) or multiple subdomains (product1.domain.com, product2.domain.

Abstract: Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domain1.com, domain2.com) or multiple subdomains (product1.domain.com, product2.domain.

Abstract: Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domain1.com, domain2.com) or multiple subdomains (product1.domain.com, product2.domain.

Abstract: Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domain1.com, domain2.com) or multiple subdomains (product1.domain.com, product2.domain.