Abstract: Apparatuses, methods and systems for sharing content among users of an information acquisition system. A processor operating on a server accumulates interest activity information and user situational information provided by a mobile device. The interest activity information comprises user identifying information. A dynamic portion of a user profile associated with the user identifying information is updated with the accumulated user activity information and the accumulated user situational information. A first rule is applied to the user profile to select information from an information database. The user profile comprises a quasi-static portion and the updated dynamic portion. A second rule is applied to the selected content to identify the selected information as shared content or as private content in the user profile. A reply message is generated using the selected information and sent to the mobile device.

Abstract: A system and method for supplementing a profile. Content identifying information from a first user of a first mobile device is received at a server. The content identifying information identifies content that was served to a second user of a second mobile device, but not a first mobile device. The first and second users are registered with the server and the first user is associated with a first user profile stored on the server. The first user profile is evaluated against the content identified by the content identifying information. Profile elements are identified that, if added to the first user profile, would cause the content to be delivered to the first user. The first user profile is supplemented with the identified profile elements.

Abstract: Methods and systems are provided herein for an interactive mobile advertisement, which incentivizes the user to interact with the advertisement. The interactive mobile advertisement may have a game-like format suitable for mobile platforms. The interactive mobile advertisement has a game-like format wherein a user is prompted to find a specified object within the advertisement/game environment. The specified object may be a special coupon or promotion offered by the advertiser. The object is hidden within the game and the user is prompted to find it.

Abstract: The system and method of creating virtual coupons from physical coupons. The user engages a physical coupon by scanning a multi-modal artifact or code from the physical coupon with a digital device. The physical coupon can be a printed coupon or advertisement, a media broadcast (such as television, radio, internet, etc.), and/or the like. The digital device may be a smartphone, tablet, laptop, smart remote, e-reader, and/or the like, which is capable of capturing multi-modal artifacts or codes, or running a computer-implemented software program to create and retrieve virtual coupons.

Abstract: The system and method directs or routes a user on a path within the mercantile environment which is either i) the quickest path from the user's position to a given product within the mercantile environment, or ii) a path that exposes the user to a plurality of products of potential interest to the user.

Abstract: Apparatuses, methods and systems for sharing promotional information from a 3-D scan from a mobile device. Interest activity information and situational information provided by a device mobile are accumulated. Capability information of the mobile device is obtained and is used to determine whether the mobile device is capable of displaying content in 3-D. The interest activity information may include a scan by the mobile device of a 3-D object in a 3-D virtual environment and user identifying information. The situational information may include information about the 3-D virtual environment. A dynamic portion of a user profile associated with user identifying information is updated with the accumulated user activity information and the accumulated user situational information. A rule is applied to the user profile to select content from an information database. The content is rendered in a 3-D format when the mobile device is 3-D capable.

Abstract: Apparatuses, methods and systems for sharing promotional information from a 3-D scan from a mobile device. Interest activity information and situational information provided by a 3-D capable mobile are accumulated. The interest activity information may include a scan by the mobile device of a 3-D object in a 3-D virtual environment and user identifying information. The situational information may include information about the 3-D virtual environment. A dynamic portion of a user profile associated with user identifying information is updated with the accumulated user activity information and the accumulated user situational information. A first rule is applied to the user profile to select information from an information database. A message is generated using the selected information and sent to the mobile device.

Abstract: Apparatuses, methods and systems for acquiring information from objects in a virtual space. A processor accumulates interest activity that includes a scan by the mobile device of a 3-D object in a 3-D virtual environment and situational information that includes information about the 3-D virtual environment and associates the accumulated information with user identifying information. A dynamic portion of a user profile associated with the user identifying information is updated with the accumulated user activity information and the accumulated user situational information. A rule is applied to the updated user profile to select information from an information database. A reply message is generated that includes the selected information and sent to the mobile device.

Abstract: A method and system for measuring interest in a product. A processor operating on a server receives an identifier associated with a mobile computing device. The processor determines a location of the mobile computing device within a marketing environment and associates the location of the mobile computing device with a location of a product. The processor obtains interaction data indicative of an engagement of the mobile computing device with the product and determines a measure of interest in the product using the interaction data. Alternatively, data indicating an interaction of the mobile computing device with a product are received by the processor. The product location, which is known, is used to determine the location of the mobile computing device.