Abstract: A textured and printed membrane has an embossed top layer with a protective coating, a fabric layer, a printed bottom layer with a protective coating, where the layers are adhered with a PVC plastisol. The printing pattern matches the embossing, such that the membrane has the appearance of cloth on both sides. The textured vinyl membrane composite has a thickness of from 10 to 35 mils. The membrane can be fitted on an awning to display illuminated (white/opaque) graphics (lettering or design). The top layer is preferably compounded PVC formulated with a colorant. The bottom layer is also PVC, typically formulated with a flame retardant package, such as antimony trioxide or brominated compounds, aluminum trihydrate, magnesium hydroxide, and the like to suppress the spread of an ignited flame. Both top and bottom layers can have heat stabilizers and lubricants to improve processing of the PVC.