Patents by Inventor Jim Leonick

Jim Leonick has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods and systems for conducting ad research
    Patent number: 10679242
    Abstract: A method for conducting ad research is provided. The method includes identifying a plurality of panelists, wherein each panelist has a user device, embedding a first object in digital content that will be viewed by the plurality of panelists, using the first object to place a cookie on a respective user device when each panelist views the digital content, wherein the cookie enables a server to identify the respective user device, embedding a second object in a test advertisement, serving the test advertisement to at least some of the plurality of panelists using the cookies, generating data related to the serving of the test advertisement using the second object, and collecting ad effectiveness data from the plurality of panelists regarding the test advertisement.
    Type: Grant
    Filed: January 29, 2014
    Date of Patent: June 9, 2020
    Assignee: IPSOS AMERICA, INC.
    Inventors: Ken Mallon, Jim Leonick, Ryan King
  • METHODS AND SYSTEMS FOR CONDUCTING AD RESEARCH
    Publication number: 20150213483
    Abstract: A method for conducting ad research is provided. The method includes identifying a plurality of panelists, wherein each panelist has a user device, embedding a first object in digital content that will be viewed by the plurality of panelists, using the first object to place a cookie on a respective user device when each panelist views the digital content, wherein the cookie enables a server to identify the respective user device, embedding a second object in a test advertisement, serving the test advertisement to at least some of the plurality of panelists using the cookies, generating data related to the serving of the test advertisement using the second object, and collecting ad effectiveness data from the plurality of panelists regarding the test advertisement.
    Type: Application
    Filed: January 29, 2014
    Publication date: July 30, 2015
    Applicant: IPSOS America, Inc.
    Inventors: Ken Mallon, Jim Leonick, Ryan King