Abstract: A system is provided for facilitating acquisition of credit products by a customer from a financial institution. At least one computer memory stores customer data and instructions and at least one computer processor accesses the computer memory and executing the stored instructions for performing multiple steps. Steps include receiving over a network, from the customer, a universal application for pre-approval for a suite of credit products and processing the universal application by determining customer eligibility for the credit products. The steps further include selecting available credit products from the suite of credit products based on the customer eligibility and aggregating the available credit products on a user interface and displaying the user interface over a network accessible to a customer computing system, wherein the aggregated available credit products are displayed in a selectable format.

Abstract: According to various embodiments, a system and method for providing a financial account associated with a customer asset are provided. A financial account containing funds is established for a customer. At least a portion of the funds are secured by property owned by the customer. The account enables the customer to draw funds from the account up to a credit limit, transfer funds from the account to another entity, and deposit funds into the account. After the account is established, an appraised value of the property is determined. The credit limit is automatically changed based on the determined appraised value.