Abstract: A fishing lure hook holder is disclosed and comprises generally a body 20, a first securing element 40, and a second securing element 60. Body 20 generally includes a first loop end and a second end. First securing element 40 is slidably positionable along body 20. Second securing element 60 can be fastened at a second end or can be slidable along body 20. In use on a two hook fishing lure, the first loop end engages one of the fishing hooks while the first securing element is positioned around the second fishing hook to securely hold the fishing hooks against the fishing lure in proximity thereto and to prevent movement of the fishing hooks during storage. In use on a three hook fishing lure, the first looped end engages the first treble hook. The first securing element engages the second treble hook. The second securing element engages the third treble hook.