Abstract: A vehicle test drive system is disclosed, which allows a dealership's customers to test drive vehicles without travelling to the dealership. A customer interface allows a customer to request a test drive, which is approved or denied by the dealership. A sales agent then brings the requested vehicle to the customer's location, where the sales agent accompanies the customer on a test drive and tracks the vehicle's location through a mobile app. Support for groups of associated dealerships, such as a parent dealership with multiple child dealerships, is provided through a mult-tier account system including roles for managers and sales agents.

Abstract: A vehicle maintenance tracking system provides a device for tracking vehicle usage and diagnostics and transmitting the collected usage and diagnostics data to a vehicle maintenance tracking server. The vehicle maintenance tracking server forms part of a customer relationship management (CRM) platform, which calculates appropriate vehicle service schedules and provides vehicle maintenance and diagnostics alerts and reports to the customer and auto dealer, and targeted marketing tailored toward the customer's interests and needs. The targeted marketing platform measures success rates at the macro (overall) and micro (individual customer) levels, and allows for the analysis of both vehicle use and customer online behavior.