Abstract: A multimode digital watch having a dot matrix digital display embedded in a watch face and a controller, wherein the controller presents a series of primary menu images on the dot matrix display in response to a first set of signals from the user activated input device, each primary menu image identifying one of a plurality of modes in a primary menu, and presents a series of secondary menu images on the dot matrix display corresponding to a primary mode present on the dot matrix display when a second set of signals is provided by the user activated input device; wherein the series of primary menu images is presented bi-directionally, and in one embodiment the primary menu images are formed of alphanumeric characters and icons which can be animated.