Abstract: The disclosure relates to systems and methods for providing a card-less reward program that awards rewards based on purchase data determined from digital representations of sales receipts, and facilitating analytics related to the reward program, feedback from customers, and detection of fraudulent reward redemptions. A reward server may receive a digital representation of a sales receipt, determine purchase data based on the digital representation, and determine one or more rewards to be awarded based on the determined purchase data. The reward server may generate a code in association with the one or more rewards that can be used for auditing purposes to determine whether a reward was fraudulently obtained. The reward server may provide analytics and customer surveys to determine the effectiveness of reward programs and/or other merchant efforts to build and enhance customer loyalty.