Abstract: Method and apparatus for simultaneously hot stamping and embossing a work sheet, such as for instance a paper work sheet, utilizing a die with a relief design thereon, and a complementary counter, and operable to cause embossment of the work sheet together with transfer of heat transferable material from an intermediate substrate, at raised areas on the die design onto the work sheet, while preventing or selectively localizing transfer of the heat transferable material on the flexible substrate to identified simultaneously formed embossed areas of the work sheet, upon closing of the die and counter against the intermediate substrate and work sheet, with predetermined pressure and temperature.