Abstract: A technology is described for managing device performance capabilities. An example method may include connecting a physical device electronically to a service provider environment using a computer network and identifying performance capabilities of the physical device at the service provider environment via the connection. A request may be received at the service provider environment to upgrade the performance capabilities of the physical device and an authorization may also be received at the service provider environment for the upgrade. The performance capabilities of the physical device may be upgraded by sending an upgrade instruction from the service provider environment to the physical device to unlock additional performance capabilities based on the authorization. The performance capabilities of the physical device may later be downgraded to by disabling the additional performance capabilities of the physical device.