Patents by Inventor Jingchun (Diane) Yu

Jingchun (Diane) Yu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and Method for Managing Business Partnerships as they Evolve Across all Aspects of the Content Creation and Advertising Value Chain
    Publication number: 20090192860
    Abstract: The present invention relates to managing a multi-directional advertising value chain and effectively managing a very large number of partnerships where each partner can, over time, fulfill any and all of the piece of that value chain simultaneously. According to the present invention, tracking, accounting, controlling and netting out of compensation for the various pieces of the is flexible enough to dynamically adjust any piece of the advertising value chain as business relationships evolve.
    Type: Application
    Filed: January 21, 2009
    Publication date: July 30, 2009
    Inventors: Jonathan Heller, Jingchun Diane Yu, Michael Henry Evangelista
  • METHOD AND APPARATUS FOR DYNAMICALLY ALLOCATING MONETIZATION RIGHTS AND ACCESS AND OPTIMIZING THE VALUE OF DIGITAL CONTENT
    Publication number: 20080208668
    Abstract: A method and apparatus dynamically allocates monetization access and optimizes the value of digital content by managing the access rights and monetization rights, delivery, measurement and by accounting for advertising, promotion and digital messaging within, over, and around digital content across a distributed network of business entities and a distributed network of delivery platforms.
    Type: Application
    Filed: December 28, 2007
    Publication date: August 28, 2008
    Inventors: Jonathan HELLER, Jingchun (Diane) Yu, Michael Henry Evangelista