Abstract: Systems and methods are disclosed for color palette guided shopping. The disclosed systems and methods guide shoppers to select products with colors that are in harmony without the direct assistance of a professional artist or designer. The systems and methods described herein achieve this by employing machine learning system to generate complete color palettes based on partial color palette user input. One embodiment uses two learning networks working in tandem to learn from a corpus of reference color palettes and generate novel color palettes based on limited color input.