Abstract: A method for implementing a message FPH service includes: receiving a message from a sender, and authenticating the message recipient for paying; deducting an expense from the account of the message recipient after the authentication succeeds; and sending the message to the recipient after the expense is deducted successfully. Further, a system and an apparatus for implementing a message FPH service are disclosed herein. The technical solution under the present invention enables the message recipient to pay for the short message instead of the sender, thus enriching the services of the operator, improving the competitiveness of the operator, and helping the operator expand the market and attract more users.