Abstract: An improved foldably erect dispensing carton particularly for household wrapping materials such as polymeric films and the like, wherein the carton embodies a tab along a longitudinal axis of the front panel about midway longitudinally in the front panel providing an opening therein. The tab is hingedly connected along a hinged line to the front panel, and when operative, has a free end adapted to be disposed inwardly into the carton towards the top of the lid above the hinge line between the lead edge of the material and the roll of the material to prevent withdrawal of the lead edge back onto the roll.