Abstract: A luggage loading system for use with land vehicles comprising: a pulley assembly; a hinged ramp inclinable onto a back of a vehicle; and a cable assembly. The pulley assembly comprises an axle providing a rotator for at least one wheel, the wheel is used for translational rotation whereby a mechanical advantage may be applied to the luggage (or other liftable item) via a user manipulating the cable assembly. The mechanical advantage is used to load and/or unload luggage. The pulley assembly comprises a fixed class one pulley; wherein the pulley is used to change direction of an applied force permitting a user to pull-load the luggage up the slope of the hinged ramp using the mechanical advantage as opposed to lifting the luggage.