Patents by Inventor Joao H BETTENCOURT-SILVIA

Joao H BETTENCOURT-SILVIA has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • INTELLIGENT ADVERTISEMENT CAMPAIGN EFFECTIVENESS AND IMPACT EVALUATION
    Publication number: 20210241310
    Abstract: Embodiments for implementing intelligent advertisement effectiveness and impact evaluation in a computing environment by a processor. A degree of impact and a degree of distribution of one or more communication campaigns upon a targeted entity may be identified according to a user persona, one or more communication rules, security factors, or a combination thereof.
    Type: Application
    Filed: January 30, 2020
    Publication date: August 5, 2021
    Applicant: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Joao H BETTENCOURT-SILVIA, Stefano BRAGHIN, Michalis PACHILAKIS