Abstract: The invention is directed to a method and a system for processing and/or managing typesetting orders for advertisements in print and/or online media, as well as a corresponding computer program and a corresponding computer-readable storage medium, which can be used, in particular, to provide greater flexibility and automation of the entire production process of digital advertisement designs for press, print and the other media enterprises. To this end, a workflow system is provided which represents, controls and automates the production of digitally produced advertisement designs (motifs) from the time the commercial advertisement order is stored in the advertisement management system until the time the completed designs are transferred as generic print data or derivatives thereof to the corresponding communicating downstream systems. The control and communication characteristics of the system can be affected and set up through Customizing commensurate with the requirements of the respective customer.