Abstract: The invention described herein pertains generally to an applicator for use in translating a grip-enhancing substance onto a piece of equipment. The applicator is essentially tubular in nature and has a longitudinal slit along the length of the applicator thereby permitting a piece of equipment to be inserted thereto. The applicator has an absorbent inner component which is adhesively secured to the foamed exterior component, the inner layer having the grip-enhancing substance applied thereto. Through the application of a force, typically a squeezing action, onto the exterior of the applicator, a controllable amount of the grip-enhancing substance is transtarred from the inner component to the inserted piece of equipment.