Abstract: A method for providing spectator interaction in a sporting event of a type including a plurality of participants, each of the plurality of participants having been assigned an indicia for identification and spectator interaction. The method includes providing a hidden indicia on each one of a plurality of tickets, the hidden indicia associated with the indicia assigned to each of the plurality of participants of the sporting event. The plurality of tickets having the hidden indicia are then distributed. A spectator acquires at least one ticket from the plurality of tickets and reveals the hidden indicia. Spectator interaction is facilitated when the spectator compares the hidden indicia on the at least one ticket with the indicia assigned to a winning participant of the sporting event. The at least one ticket is then redeemed for reward if the hidden indicia on the at least one ticket matches the indicia assigned to the winning participant.