Patents by Inventor Joe Zachariah

Joe Zachariah has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Bidding Agent with Optimized Reach Limitation by Segment
    Publication number: 20200219145
    Abstract: A system and method for adjusting bid forming in a real-time bidding advertisement auction system. The method may be implemented for a bidding agent or in connection with a campaign database specifying campaign objectives by segment and campaign duration.
    Type: Application
    Filed: January 7, 2019
    Publication date: July 9, 2020
    Applicant: Alphonso Inc.
    Inventors: Lampros Kalampoukas, Raghu Srinivas Kodige, Joe Zachariah, Richard Andrades, Saket Gadia
  • Customized today module
    Patent number: 8065619
    Abstract: A method and apparatus for customizing content presented to individual users or user segments is provided. There may be three components, a web portal and toolbar component, a modeling component, and a scoring component. The web portal and toolbar component presents content items and collects data. The web portal and toolbar component generates user event data based on the user actions. The user event data is forwarded to the modeling component. The modeling component generates content scoring functions based on user event data and attributes of content items. Content scoring functions may be unique to individual user segments. The content scoring functions based on content features generate probability a content item will be viewed. The scoring component decides which content items are placed in a portal. The scoring component uses the scoring functions generated by the modeling component to rank content items in real time.
    Type: Grant
    Filed: September 4, 2007
    Date of Patent: November 22, 2011
    Assignee: Yahoo! Inc.
    Inventors: Deepak Agarwal, Bee-Chung Chen, Pradheep Elango, Nitin Motgi, Vijay K. Narayanan, Raghu Ramakrishnan, Howard Scott Roy, Amitabh Seth, Vik Singh, Joe Zachariah, Sharat Israni, John Thrall, Chandar Venkataraman, Amit Phadke, Michael Salisbury
  • Customized today module
    Publication number: 20090063984
    Abstract: A method and apparatus for customizing content presented to individual users or user segments is provided. There may be three components, a web portal and toolbar component, a modeling component, and a scoring component. The web portal and toolbar component presents content items and collects data. The web portal and toolbar component generates user event data based on the user actions. The user event data is forwarded to the modeling component. The modeling component generates content scoring functions based on user event data and attributes of content items. Content scoring functions may be unique to individual user segments. The content scoring functions based on content features generate probability a content item will be viewed. The scoring component decides which content items are placed in a portal. The scoring component uses the scoring functions generated by the modeling component to rank content items in real time.
    Type: Application
    Filed: September 4, 2007
    Publication date: March 5, 2009
    Inventors: Deepak Agarwal, Bee-Chung Chen, Pradheep Elango, Nitin Motgi, ViJay K. Narayanan, Raghu Ramakrishnan, Howard Scott Roy, Amitabh Seth, Vik Singh, Joe Zachariah, Sharat Israni, John Thrall, Chandar Venkataraman, Amit Phadke, Michael Salisbury