Abstract: A system and method of distributing public relations and marketing content via the Internet. Information producers register with a central database their pertinent company information, which is indexed and stored in a central database. The information producers receive a unique identifier that is also indexed with their company information in the central database. This unique identifier is encoded into all press releases or other news content submitted by the information producer to the central database and through commercial wire services. Information consumers may craft highly complex searches and submit them to the central server for processing. A statistical processor and server report back to the information producers data regarding the number of times they are selected for news content tracking and also the number of times each news content is accessed.