Abstract: A narrow film band adapter cooperates with a film wrapping stand to selectively position a narrow band roll of film, which bears advertising indicia, on a master roll of film for wrapping an article. The adapter has a horizontal support bar that is adjustably connected to the wrapping stand by a pair of connecting plates. A guide assembly is movable along a length of the support bar and receives the band roll. In one embodiment, the guide assembly includes two guide arms positioned on either side of the band roll and has respective apertures therein through which the bar extends. A fastener releasably holds the band roll between the guide arms and allows rotation of the band roll. Springs bias the guide assembly and band roll into operative contact with a portion of the master roll. In another embodiment, the guide assembly includes a pair of guide arms that are fixed in a generally vertical orientation extending above the bar. A spool and hub assembly receives the narrow band roll.