Abstract: A shelf support strip is disclosed for supporting the ends of a plurality of shelves in vertically spaced-apart relationship. The shelf support strip comprises an elongate base having an integrally molded web portion and parallel side flanges which define a generally U-shaped channel. A plurality of box-like shelf support members are positioned in vertically spaced-apart relationship along the base, and each shelf support member is comprised of upper and lower end walls together with a front wall. The lower wall of each shelf support member is connected with one of the ribs to provide a pivot for moving the support member between a shelf-supporting position and a retracted position. A short vertical web is provided at the inner end of the gap which is formed between the lower end wall and reinforcing rib of each shelf support member. The vertical rib yieldably resists pivotal movement of the shelf support member from loads imposed by the shelf.