Abstract: The system and method relates to business-to-business marketing organizations who participate in lead-generation activities via their company website, client customer relationship management systems, and other available business information. More particularly, it provides a target lead-generation system and method that targets the right businesses and personnel within those businesses using real-time predictive and behavioral analytics and website traffic data, reaches the right business buying person via role-based contact data and connects businesses to potential customers and suppliers to drive business revenue.