Patents by Inventor Joel Lapp

Joel Lapp has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20070214048
    Abstract: A computer-implemented method of implementing an advertising campaign may include receiving content that includes a plurality of terms, analyzing the content for one or more terms that are relevant to a product or service, using at least one of the relevant terms to develop a plurality of keywords and automatically generating an advertising production sheet comprising at least one of the keywords and a creative. The creative may include one or more terms that are relevant to the at least one keyword. The creative may be used in an advertising campaign. The content may include one or more of a data feed received from an advertiser, data received from a content management system, data retrieved from a network location, data retrieved by performing deep-Web extraction, and data retrieved from a publicly-available Web site.
    Type: Application
    Filed: May 24, 2007
    Publication date: September 13, 2007
    Applicant: REPRISE MEDIA, LLC
    Inventors: John Chan, Prashant Desai, Peter Hershberg, Vince Russo, Randy Schwartz, Joshua Stylman, Joel Lapp
  • Publication number: 20070027850
    Abstract: A method and system for creating a production sheet for a media venue are disclosed. Content pertaining to one or more of a product and a service may be received. One or more assets may be automatically generated based on the content. The assets may include, for example, a keyword and a creative. A creative may be advertising copy and may include placeholders for information pertaining to the keyword. Pricing information may be accessed from a database. The pricing information may be related to the keyword. A bid price may be determined for the keyword based on the pricing information. A production sheet may then be generated. The production sheet may include the keyword and the creative, and may delimit the terms of an advertising and/or marketing campaign. The production sheet may then be submitted to a media venue.
    Type: Application
    Filed: August 1, 2005
    Publication date: February 1, 2007
    Inventors: John Chan, Prashant Desai, Peter Hershberg, Vince Russo, Randy Schwartz, Joshua Stylman, Joel Lapp
  • Publication number: 20070027901
    Abstract: A method of implementing an advertising campaign includes receiving content that includes a plurality of terms, analyzing the content for one or more terms that are relevant to a product or service; using one or more of the relevant terms to develop a plurality of keywords; and automatically generating an advertising production sheet. The production sheet includes at least one of the keywords and a creative, wherein the creative comprises one or more of the keywords, or one or more relevant terms or words and phrases relevant to the keyword. The creative may be used in a marketing campaign, such as an Internet search engine result.
    Type: Application
    Filed: May 5, 2006
    Publication date: February 1, 2007
    Inventors: John Chan, Prashant Desai, Peter Hershberg, Vince Russo, Randy Schwartz, Joshua Stylman, Joel Lapp