Abstract: An article transfer mechanism for use with an I.S. glassware forming machine includes a pusher arm having fingers for engaging a number of glassware articles formed by the I.S. machine, the pusher arm being movable between a first position to engage the glassware at the dead plate and a second position at which the glassware is transferred to a take-away conveyor. A stepping motor is provided for moving the pusher arm between the first and second positions according to a velocity profile. A microcontroller and electronic circuitry associated with each section of the I.S. machine determine a new current position of the pusher arm as the arm moves according to the velocity profile.