Abstract: Embodiments of the present invention address deficiencies of the art in respect to image based authentication and provide a novel and non-obvious method, system and computer program product for image meta data driven device authentication. In an embodiment of the invention, a method for image meta data driven device authentication is provided. The method includes acquiring an image in a computing device on behalf of an end user and generating a set of keywords describing the image in image recognition logic coupled to the computing device. The method additionally includes comparing the set of keywords describing the image to keywords in a keyword list stored in connection with the end user. Finally, the method includes authenticating the end user if a threshold number of keywords in the set match keywords in the keyword list, but otherwise denying the end user access to the computing device.