Abstract: The invention relates to a method for verifying access of a user of an online presence to a user site or a group site at the online presence through an identifier (2) attached to a personalized insignia (1) comprising a physical object, whereby the method comprises the following steps: Reading in of an identifier code, which is carried by the identifier (2) and unique to said insignia (1), at an input device (4) of a terminal (3) located in a proximity of the insignia (1); Receiving the identifier code from the terminal (3) by an insignia server (5) of the online presence; Searching through an insignia database (6) of the insignia server (5) correlating identifier codes to user accounts and/or group accounts; Verifying that the identifier code is correlated to a certain user account and/or a certain group account of the online presence. The invention furthermore relates to a personalized insignia (1).