Abstract: The present invention relates to a means for attaching a plurality of cloth-like front and rear panels, having advertisements depicted thereon, to an athlete's uniform or equipment. For example, the panels can be attached to a waistband of boxing trunks. Attachment of the panels to the waistband is preferably accomplished by means of hook and loop fastener material. The plurality of panels, each preferably having a unique advertisement thereon, are all attached, in a staggered fashion, prior to a fight. Once the first round ends, a first front and rear panel is removed to reveal a second front and rear panel depicting new advertisements. In this fashion, twenty-four unique advertisements may be displayed during a single 12-round fight. Such advertising panels can be implemented into any sporting event assuming the rules of the particular sport provide for such nonessential equipment.