Abstract: Disclosed are methods and apparatus for processing video content. The method comprises receiving the video content, processing the received video content, and providing, for display on a client device (e.g., a television, computer display, etc.), the processed video content. The processing of the video content uses one or more rules, each of which specifies one or more conditions and one or more actions. Each condition is a criterion for an attribute of the video content. Each action is a transformation of the video content that transforms the values of one or more attributes of the video content. The processing of the video content comprises, for each rule, determining whether the received video content satisfies each of the one or more conditions specified by that rule, and, if it does, performing, on the received video content, each of the actions specified by that rule.