Abstract: A system is described herein for managing digital transactions over a network with incomplete information. The system includes a data collection component and a transaction control component that may employ a prospective control model that is trained with fully matured data as well as partially matured data regarding past digital transactions. The transaction control component is configured to estimate an inauthentic rate of inauthentic digital transactions being wrongly approved for a current time period. A set of future reference values may be determined based on the estimated inauthentic rate. The set of future reference values relate to a predicted future decision made for the digital transaction. A set of current values may be determined based on the set of future reference values. Based on the set of current values, the transaction control component may determine whether the digital transaction should be rejected as inauthentic or approved as authentic.

Abstract: Systems and method can be provided for selecting advertising payloads for display in an available advertising impression location. The advertising payloads can be selected based on an auction between various types of hosted and third party campaigns, including hosted reserved advertising campaigns and hosted non-reserved advertising campaigns. The rules of the auction can be set and/or updated over time to allow hosted campaigns to meet desired goals, such as delivering a minimum number of impressions or spending an expect budget amount.

Abstract: Techniques are disclosed, among other things, that provide ads to requesting applications while the client device is not connected to a communication network. An offline advertisement engine is provided for storing business rules for each of a plurality of corresponding stored advertisements, wherein the business rules and advertisements are stored locally on the client device. An offline advertisement media manager is also provided for storing creatives related to the stored advertisements, wherein the creatives are also stored locally on the client device. Moreover, an advertisement center client is disclosed for providing advertisements and creatives associated with the advertisement to an application in response to a request for the advertisements.

Abstract: Systems, methods, and computer-readable media for determining measures of traffic accessing a network location are provided. Users may request traffic measures relevant to a target criteria. The target criteria may be parsed into intermediate target criteria. A server may be queried to determine if traffic measures relevant to the target criteria and/or any of the intermediate target criteria are stored in association therewith. If so, such traffic measures may be received. If not, such traffic measures may be determined. In embodiments, at least one traffic measure associated with an intermediate target criteria is utilized to determine the requested traffic measure.