Abstract: This invention provides a unique method and process for selling, gifting and redeeming a subscription of certain products via an online marketplace. The method includes offering subscription based products for sale via an online retail store that utilizes an Announcement Package (either electronic or physical), whereby the Announcement Package enables recipients to activate their subscription using a unique activation code and order number. Once the recipient has activated their subscription, they can order products by redeeming installments or points associated with their subscription using a system that provides the recipient ultimate flexibility in managing their subscription, empowering them to customize each order based on his or her needs.