Abstract: Pet owners cannot tactilely examine, or experience food contained in rigid packaging. This product experience at the point of purchase requires pliable or flexible packaging. However, pliable or flexible packaging has limited ability to stack, both on the store shelf, as well as in the pet owner's pantry. Provided is a multi-functional container for moist or wet, textured food. The container has rigid sidewalls, a bottom with at least a portion made from a flexible or pliable material or membrane or that provides access to a bag of a flexible or pliable material or membrane, and a lid to seal the opening of the container or the bag. Since the food contacts the flexible or pliable material or membrane, it can be tactilely examined at the point of purchase. If the material or membrane is transparent, the food can also be visibly examined at the point of purchase.