Abstract: The present invention concerns a fishing lure that comprises a body member comprising a leading end, a tail end, a top side, a bottom side, an outer shell, a passageway, a reservoir, and a ball located within the passageway for controlling the releasal of attractant from the reservoir. The outer shell longitudinally extends from the leading end to the tail end along a longitudinal axis and axially extends concentrically about the longitudinal axis from the top side to the bottom side and encloses a cavity defined therein and has an outer opening along the bottom side. The reservoir and the passageway are located within the cavity and are fluidly connected to each another with the reservoir extending from the top side to the passageway and the passageway extending from the bottom side towards the top side and the tail end.