Abstract: A sponsored search campaign management tool designed to eliminate the gap between search engines and Sponsored Search advertisers by combining website monitoring with Sponsored Search campaigns. Specifically, by combining website monitoring technology with API (Application Program Interface) access to Sponsored Search advertising networks, the present invention is able to provide a conduit for better managing the sponsored search bidding process. If an advertiser's website should become unavailable, the present invention will not just tell the advertiser about it, but protect their Sponsored Search budget by automatically pausing their listings and, equally as important, automatically reactivating their listings once their website recovers.