Abstract: A software platform is provided. The software platform includes a rewards component; a banking component; and a social media component. The software platform further includes input from banks and other financial institutions. The rewards component includes a processor, a transaction filter, a rewards filter, and a social filter. The social filter connects to social media sites. The rewards component uses input from the banking component to determine rewards and the social media component uses input from consumer transactions, financial products and offers to output to social media websites. The output to social media websites may be location based information, feeds or mobile phone based services. The user data is determined by the use of the banking component and/or the social media component. The rewards component provides financial incentives based on data from the user.