Abstract: Systems and methods for generating an optimal allocation of marketing investment for a marketing budget based on a marketing variable without requiring historical time-series data or survey data are disclosed. A first advertising elasticity is determined for the marketing variable based on a meta-analysis of a normative database. A second advertising elasticity is determined based on financial data for the offering being analyzed. The first and second advertising elasticities are combined to determine the optimal allocation.

Abstract: Systems and methods for generating an advertising-elasticity model using natural-language search are disclosed. The systems and methods generate a mapping function that generates a reduced set of user topics based on user-supplied tags, and uses the user topics to derive an estimate of advertising elasticity for a given advertising activity.