Abstract: Heart-shaped tag formed by a pair of translucent, reddish plastic pieces having flanges secured together. One plastic piece has retroreflective facets and the other is transparent. An identification member sandwiched between the plastic pieces so that material thereon can be read through the transparent piece. The identification member being installed through a slot in the plastic pieces and snapping into locked position. The identification member having a portion extending out of the slot and an opening in that portion for securing to another object to tag the same.